Case study

BYD VR ExperienceLarge-scale VR experience developed for BYD during the Feria Nacional de San Marcos, allowing visitors to explore and learn about the brand's electric truck through 20 synchronized standalone headsets with centralized session control.

Client
BYD
Year
2026
Platform
VR · Meta Quest · LAN Installation
Discipline
Unity · Meta Quest · OpenXR · VR · C# · Node.js · WebSockets · LAN Networking · Post-processing · Shaders · VFX
Scope
Lead Unity Developer, Technical Artist, XR Systems Engineer
BYD VR Experience
Challenge

Create an immersive virtual reality experience where visitors could explore, interact with, and learn about a BYD electric truck in a visually engaging digital environment during one of Mexico's largest public fairs. Develop a reliable event-ready installation capable of operating across 20 standalone VR headsets simultaneously, with centralized session control, stable local network communication, rapid visitor turnover, high visual quality, post-processing effects, and a consistently high refresh rate during continuous public use.

Approach

Developed and optimized the complete VR application in Unity for Meta Quest headsets, combining interactive vehicle visualization, real-time shaders, visual effects, lighting, and performance-conscious post-processing. A custom local server and centralized management application communicated with every headset through a dedicated LAN, allowing operators to start, stop, reset, or remotely exit the experience on all devices simultaneously. Automatic reconnection and device-status monitoring were implemented to maintain reliable operation throughout the event.

Timeline

Unity development → custom LAN server & management app build → on-site network testing → live multi-day deployment with real-time operator control.

Devices

20× Meta Quest headsets · Custom LAN server · Centralized operator control station

Outcome

Successfully deployed the experience at the Feria Nacional de San Marcos with 20 VR headsets running simultaneously. The system maintained synchronized session management, stable communication, a high refresh rate, and polished visual quality during continuous operation, providing visitors with an interactive and memorable introduction to BYD's electric truck.

Visitors using the BYD VR installation
Twenty synchronized VR headsets at the BYD event